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Sales
Sessions by source
30d · sessions/day
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Sessions by country
30d · top 5
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Orders by product
30d
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Orders by country
30d · orders/day
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Fulfilment by location
30d · orders/day
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Conversion rate
30d · orders / sessions
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MER
30d · revenue / ad spend
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Email revenue
30d · Klaviyo attributed
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Data integrity
yesterday's signals
Sales
Yesterday's funnel
—
ROAS trend · 14d
target 3.5×
Creative map · CTR × ROAS
high CTR · low ROAS = clicker-magnet
Creative gap matrix
angle × format coverage · click an avatar to highlight
Ad of the week
3-day winner by ROAS
Rising / Falling
3d delta in ROAS
Rising
Falling
Channel mix · MTD
—
Pipeline
—
Budget utilisation —
Top performers / At risk
sorted by cost per ITC · target $15
Top performers
At risk
Ad of the week · Testing
7-day winner by cost per ITC
Creative angle
share of testing spend · 7d
Active testing ads
ranked by CPA
Engagement
14d
Top performers / At risk
sorted by 3d change in saves
Top performers
At risk
Active reels
ranked by saves · 14d
Boost candidates
organic posts · candidates to promote
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Creative gap matrix
angle × format coverage · live sales creative · click an avatar to highlight
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Money
Coming in Phase 2.4 — contribution margin, COGS, channel mix, Klaviyo lever.