Sales
Sessions by source
30d · sessions/day
Sessions by country
30d · top 5
Orders by country
30d · orders/day
Fulfilment by location
30d · orders/day
Conversion rate
30d · orders / sessions
MER
30d · revenue / ad spend
Email revenue
30d · Klaviyo attributed
Engagement
01 campaign · 14d
Campaign status
14d aggregate
Watchlist
rule engine · daily
Event markers (⑦ numbered to changes log) coming in Phase 2.2b.
Top ads · cross-campaign
Sales + RMKT · ranked by ROAS · 14d
Data integrity
yesterday's signals
Sales
ROAS trend · 14d
target 3.5×
Creative map · CTR × ROAS
high CTR · low ROAS = clicker-magnet
Creative gap matrix
angle × format coverage · click an avatar to highlight
Ad of the week
3-day winner by ROAS
Rising / Falling
3d delta in ROAS
Top performers / At risk
sorted by cost per ITC · target $15
Ad of the week · Testing
7-day winner by cost per ITC
Creative angle
share of testing spend · 7d
Active testing ads
ranked by CPA
Top performers / At risk
sorted by 3d change in saves
Active reels
ranked by saves · 14d
Boost candidates
organic posts · candidates to promote
Creative gap matrix
angle × format coverage · live sales creative · click an avatar to highlight
Post-MortemRetired creative — score, arc, why we stopped it, what we learned.
sortwhy stopped
Money
Coming in Phase 2.4 — contribution margin, COGS, channel mix, Klaviyo lever.
